Project
How we got instantly got 8% more users to invite their friends in the first 5 minutes.
Client
Hyper iOS App
Year
2024
Part of my role is watching user recordings and looking at data. Primarily I use UXcam and Mixpanel for this, and daily I would set aside time to anaylse how the users are interacting with the core flow, their actions during and immediately after onboarding and how those with a few friends on the app interact versus those who are playing solo. These were the key areas to watch user behaviour as they directly impact retention and growth metrics. *Example image is of my own profile recording on Uxcam
Uxcam recordings are great for finding smaller bugs which I would send to the engineering team to hotfix, but a more valuable use is for finding how users are inviting their friends to download the app. Understanding the motivations behind why users invite and the entry points they invite friends are crucial to know when building a social app.
I found that around 50% of users who invited at least 1 person invited them immediately in the onboarding flow, as opposed to any other entry point in the app.
This meant that the funnel was technically working, however it wasn't clear enough to a wide range of people WHY they should invite their friends into the app. I reworked the onboarding flow, introducing a series of screens with helpful visual and contextual elements to make the user understand their experience is made to be shared with a friend vs solo.
There was an uptick in invitations sent in the onboarding flow by 8%. Next step was to similarly adapt contextual markers to the rest of the app experience.