Project
“The Full-Stack Designer”
Client
Learnings
Year
2026
Most product designers hand off a Figma file and call it done. I don't work like that. On top of the product and UX work, I design full brand identities, build out visual systems, concept and creative direct photo and video shoots, and take things all the way through to physical touchpoints like merch, print, and packaging. I've done the moodboard, the shoot brief, the logo, the hoodie, and the app screen, sometimes for the same company in the same month. That breadth starts with where I came from. I started as a graphic designer, which gave me a formal grounding in visual craft and an eye for what good actually looks like. But I wanted to understand how products are built, not just how they look. So I went back and did my masters in creative computing, got into the technical side, learned how software is made, how machine learning works, how to write code. Not to become an engineer, but because I wanted to close that gap and make better decisions because of it.
It changed how I work. I can have a real conversation with an engineer, catch a design decision that's going to cause a build problem before it does, and bring the visual and the technical together into something that actually ships well.
Example is of a creative product shoot for a makeup brand Typology